Ratu Tevita continues to use slick marketing practices to promote his views, but still fails to produce the documentary evidence he promised to support them. What he is giving us is a daily trickle of information, appeals to the emotional and many repeats. He now says he'll release his own Roadmap in a few weeks. Why the wait? Keeping an audience waiting in anticipation is another marketing technique.
But he is heeding these famous words of Joseph Goebbels: “The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly.
It must confine itself to a few points and repeat them over and over.”
Phrases like "return to democracy," "my beloved Fiji," "illegal regime," "sick Bainimarama," "scheming Sayed-Khaiyum." One can only wonder who is directing these up market flows. He was never so erudite before. I wonder also who's paying for all this, and the costs of his intended Pacific tour. Advertising doesn't come cheap.
His latest marketing gimmick is a thumb up sign if you want —wait for it— a return to "democracy" that includes restoring the power of the Great Council of Chiefs and the political power of the Methodist Church.
For those who are not taken in by this appeal to a warped, race-based democracy; who, despite some doubts and misgivings, see more hope in the Roadmap, a new constitution, electoral reform and elections in 2014, I'd suggest we also use the thumb up sign.
So, to echo Ratu Tevita: "Fellow Citizens Who Want Democracy, I want to ask you all to do one small thing for me. Whenever you meet your friends, your family and your colleagues I want you to give a “thumbs up for Democracy”.
This blog urges you to follow his advice and whenever you meet your friends, your relatives and your colleagues — give them a "thumbs up for a better and fairer Fiji." Ratu Tevita launched the thumbs up campaign. Let's join him. Spread the news.